Twitter has just published Twitter 101, their special guide for businesses using Twitter

http://business.twitter.com/twitter101

http://tinyurl.com/kspul6

Here comes the science!

What a blockbuster event this was! Chip Perkins provided a engaging 1 hour session for Apogee Institute that outlined the definitions and uses of social media in the the energy industry. The webinar drew the interest of more than 200 energy professionals, unfortunately since these events are free and the no show rates are high, we had to impose a first come first serve rule capping the attendance at 100.

Here are a few pros and cons I have outlined through my observations in the field:

What… Continue

Apogee is excited to announce that Penni McLean-Conner of NSTAR has agreed to present at INNOVATIONS 2009. Penni is a seasoned speaker and author of two books that specifically address the energy industry.

As listed on Amazon.com, her latest book Energy Efficiency Principles and Practices, is described as an outline for utilities, government agencies and power generators for educating consumers on conservation, better resource management, and a smaller carbon footprint. These techniques are not… Continue

Google creates a 'wave' with a terrible new UI experience. Eek! Fail.

http://tinyurl.com/mxs9ru